EXPERTS IN MARKET RESEARCH FIELDWORK SERVICES
We provide primary data collection and analysis services tailored to agencies, firms, and brands that need quick and actionable insights.
OUR SERVICES
We create customized solutions to deliver exceptional market research fieldwork services and actionable insights, empowering you to better understand your customers' needs and desires, drive change, and win hearts.
1
EXPLORE
& UNDERSTAND
Discover what people
think, feel and do.
QUALITATIVE RESEARCH
2
MEASURE
& TRACK
Measure and monitor
what matters the most.
QUANTITATIVE RESEARCH
3
ANALYZE
& ACT
Translate raw data into
actionable insights.
ANALYTICS
EXPLORE &
UNDERSTAND
DISCOVER WHAT PEOPLE
THINK, FEEL & DO
There's an art to asking the right questions to reveal the "why" and "how" behind certain phenomena or explore new ideas.
We use qualitative techniques to get close to customers so that we can understand their thoughts, feelings, and decisions.
At Field & Tabs, we help you explore complex issues to better understand consumer behavior and employees' perceptions and expectations.
MEASURE
& TRACK
MEASURE AND MONITOR
WHAT MATTERS THE MOST
Target and engage consumers where they spend most of their time with conversational, multilingual, omnichannel branded surveys.
Quantitive Research enables you to monitor and enhance the vitality of your relationships with your customers, employees, and the market.
This understanding of engagement, satisfaction, and attitudes paves the way for customer acquisition, retention, and profitable behaviors.
ANALYZE
& ACT
DERIVE ACTIONABLE INSIGHTS
There’s no point in conducting customer research unless you’re prepared to act on the findings.
At Field & Tabs, we translate raw data into business solutions for you.
You choose the data format and level of analysis that best suits your specific project requirements, and we will make sure to deliver you insights that are relevant, actionable, and to the point.
YOU CHOOSE THE DELIVERABLES YOU WANT
o Raw Data (XLSX, SPSS, CSV, etc.)
o Data Processing and Tabulations
o Advanced Analytics
o Headline Matrix
o Transcripts in Arabic, English, French,
Urdu, Tagalog, Etc
o Detailed Report
o Executive Presentation
o Priorities for Improvement
WHY
EXPLORE
& UNDERSTAND
MEASURE
& TRACK
ANALYZE
& ACT
A comprehensive focus on brand equity, customer experience, and employee engagement provides valuable insights that drive strategic decisions, enhance performance, and ensure long-term success.
Each element supports and reinforces the others, creating a synergistic effect that benefits the entire organization.
Integrated Benefits:
o Aligns Organizational Strategy
o Facilitates Data-Driven Decision Making
o Enhances Overall Business Performance
o Drives Continuous Improvement
Click on the links below for listings of most commonly used research studies for:
SHARE YOUR SURVEYS WITH THE WORLD
Be confident that the survey will look astonishing no matter what device your respondents use. iPhones, iPads, Android phones, tablets, Windows OS… it all works
MARKETS
WE COVER
We are where our clients want us to be.
We offer a holistic understanding and a comprehensive view of the GCC market, including competitor analysis and consumer behavior, rather than isolated data points.
Our core Market Research Field Team comprises of highly skilled professionals, each with specialized skill sets to deliver high-quality data across various research methodologies.
The core team oversees diverse and multilingual data collection teams dedicated to their fields of expertise: Mystery Shopping, CATI, CAPI, Qualitative Research, and B2B.
Our researchers are fluent in Arabic (including local dialects), English, Hindi, Urdu, and Tagalog.
ABOUT
MISSION
To change the way the world thinks about Market Research Fieldwork Services.
Field & Tabs is built on strong partnerships with like-minded organizations, from marketing research companies to advertising agencies, consulting firms, marketers, Customer Experience (CX), and Employee Experience (EX) teams at leading brands across diversified industries and regions.
Our Philosophy is simple:
-
Master the basics
-
Get them right from the first time
-
Deliver faster than others
The agency was founded by highly regarded leaders in the research and customer experience sectors within the MENA Region.
Field & Tabs is powered by a global team of expert researchers, data scientists, and market insiders, each bringing over a decade of experience in omnichannel B2B and B2C market research and fieldwork expertise in Banking, Retail, Telecom, Automotive, FMCG, Hospitality, Food and Beverages across the MENA region.
BRANDS WORKED WITH
Prior to establishing Field & Tabs, our senior executives delivered competitive intelligence, actionable insights, and strategic support for transformative initiatives within some of the world’s most renowned and loved brands across various industries and markets. Their extensive experience and expertise now drive our unwavering commitment to excellence and innovation.
SOME OF THE BRANDS
THEY SERVED
WHY FIELD & TABS
01
We handle everything
from the smallest detail to the logistics of each fieldwork project, enabling our clients to focus solely on further analyzing the data and taking action.
02
We simplify fieldwork
by helping you define your research needs and validating your questionnaire or discussion guide, to project setup, briefing, training, recruiting, mixed mode data collection.
03
We bridge the gap
Our post-analysis workshops play a crucial role in identifying and bridging the gaps between your customers and employees’ expectations and the experience received across all touchpoints.
WE MAKE BIG
IDEAS HAPPEN
JOIN OUR
TEAM
We are always seeking passionate and driven individuals to join our team.
Submit your CV
Join us for the ride
CONTACT US
LET'S TALK
Email: contact@fieldandtabs.com
Tel: +971 58 556 9661 | +965 6060 2771
Whether you’re looking for stand-alone research to engage employees and customers or top line outputs to track your performance, we’ve got a solution to help.